Biggs Insurance Services
Bridging the gap between legacy and modern brand appeal
As the largest independent insurance agency in Southwest Washington and the Portland Metro Area, Biggs Insurance Services prides itself on community values and high-quality, personalized service. Earlier work led to a re-brand of the company and I played an intimate role in composing the brand's new message, tone and visual appeal. To extend it's revived brand into the digital realm, my team set out to rebuild Biggs' website and rethink its digital presence.
Anytime a website has gobs of content that needs to be on it, serious content planning and strategy is a necessary starting point. I lead a team consisting of a content strategist, copywriter, designer and developer in order produce a website that would function as good as it looked. We poured over pages of copy, cracked out multiple wireframes and partnered with the client to make it all come together.
Biggs' new website incorporated their refreshed branding and the firm's "What matters to you?" campaign that I played a lead role in. The website was a capstone piece across a comprehensive brand and marketing strategy that tied it all together.
A Totally Custom Approach
It wasn’t enough to build out a desktop design and then squeeze it to fit a mobile browser. Layouts were painstakenly customized to beautifully fit any browser or device.
Multi-Dimensional User Stories
When a company has been around for 80 years, chances are its audience is cross-generational. And when it’s product lines are spreash across multiple industries, getting users the right content is a unique challenge. As the UX architect for this project, meticulous work was done to make sure that all users found the site easy to use and catered to both consumer and B2B audiences. What’s left? A kick-ass user flow that gets people where they want to be, quickly.